new patients welcome  East Rutherford, NJ
Here at William C. Fruchtman, O.D., we love meeting new patients. Part of easing your concerns is explaining what you can expect from our practice. When you are new to our office, we put in the effort to provide you with a positive and comforting experience. Once you have been with us for a while, you can continue to expect the highest level of service. We focus on providing quality optical care, excellent customer service, and a relaxing environment to maintain a lasting patient relationship. We consider your first visit the start of a long-term relationship with you.

We promise to tailor each and every appointment to fit your unique and individual needs. We look forward to meeting you!

For more information on your initial visit or to request an appointment, please don’t hesitate to call us today at (201) 728-9222!


Melissa D.

I had to take my 10yr old for her first eye exam. Dr Fruchtman was wonderful with her and very patient with my 3yr old constantly talking. He had a great sense of humor and made my daughter very comfortable. Also, he has an amazing Rubber Tree in his office that is to die for! 10/10 would recommend.

Ben K.

Another simple, completely thorough and informative, and pleasant experience at Dr Fruchtman for my (3rd) annual visit/ Check up. Thanks, Doc, for always going above and beyond in the care of my eyes. It’s a safe, comfortable feeling to walk out of your office after being examined by the newest, latest and greatest machines to help provide your always perfect diagnosis and help. And, thanks, almost as much, lol, for helping to navigate the different insurances I’ve had. I am grateful to you and Melania. BEST!

Tommy K.
Great doctor. Friendly staff. Speaks Spanish and Polish. I came in for an eye exam and also picked up a nice pair of glasses. Dr. Fruchtman is very thorough and makes an eye exam fun which is a feat in itself. Easy to talk to as well. Would recommend.

Merrie S.
Dr. Fruchtman is the best! He takes his time during my appointments so I never feel rushed out the door. He’s thorough & patient. He fit my son for contacts & made sure he was confident & comfortable with the process. We look forward to our checkups!

Megan L.

Lovely receptionist; Great doctor, he was friendly, nice and funny. I had a corneal abrasion and the next day started feeling better following his treatment. I’m definitely going to keep going back to Dr. Fructman.

Jess R.
I was in a full-out panic when I made my first visit to Dr. Fruchtman, having accidentally snapped a bungee cord into my eye (ouch!!). I found Dr. Fruchtman not only to be a top notch medical professional, (my eye has since fully recovered), but a calming and reassuring presence at an extremely stressful and frightening time. I have since visited Dr. Fruchtman, who I’ve come to trust completely with the health of my eyes, for regular visits. I find a visit to his office to be a pleasant experience, especially considering his always helpful and supportive office staff. Over all, I would recommend Dr. William Fruchtman and his staff to anyone looking for a truly excellent optometry practice.